




LG 27” IPS Full HD monitor with USB-C - 27MS530B-B
$284.90 Original price was: $284.90.$236.00Current price is: $236.00. 'inc. GST'
LG 31.5” 4K UHD Smart Monitor with webOS - 32U721SA-W
$790.90 Original price was: $790.90.$589.00Current price is: $589.00. 'inc. GST'
LG 27” 4K UHD IPS Smart Monitor with webOS – 27U731SA-W
$658.90 Original price was: $658.90.$452.00Current price is: $452.00. 'inc. GST'
LG 27″ 4K UHD IPS Smart Monitor with webOS, Wi-Fi, and USB-C connectivity for streaming, productivity, and entertainment, 3year warranty.
In stock
Vendor Code:
SKU:
27U731SA-W
Categories: Monitors, Monitors and Displays, Ultra HD (UHD)
Brand: LG
Supplier ID: DIC-27U731SA-W
Description
Enjoy stunning visuals and smart functionality with the LG 27-inch 4K UHD IPS Smart Monitor with webOS, designed to combine the power of a high-resolution monitor with the convenience of a smart TV. Featuring a 27-inch 4K Ultra HD (3840 × 2160) IPS display, this monitor delivers sharp detail, vibrant colors, and wide viewing angles, making it ideal for work, entertainment, and content streaming.
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Key Features:
- 27” 4K UHD (3840×2160) IPS display
- webOS
- AirPlay 2, Screen Share, Bluetooth
- USB-C (PD 65W), 2xHDMI, 2xUSB 2.0
- ThinQ Home Dashboard / Magic Remote support
One screen. Multiple possibilities:
Unlock numerous possibilities with a device that adapts to your task or setting. Powered by webOS, you can handle home office duties without a PC and dive into a rich world of entertainment—all in one seamless experience. Enjoy intuitive touchscreen navigation, a large 27-inch display, and breathtaking 4K visuals, perfectly suited for your personal space.
27” 4K UHD IPS Display, Great display for both work and play:
The 4K UHD (3840×2160) display, featuring HDR 10 and covering up to 90% of the DCI-P3 colour gamut, delivers vivid contrast and accurate colour reproduction. Whether you’re immersed in entertainment or focused on work, it offers a visually captivating experience.
webOS, Seamless channel surfing:
Thanks to webOS, enjoy seamless access to a variety of content through apps like Netflix, Prime Video, Disney+, YouTube, Apple TV, and free LG Channels. Get personalised recommendations, explore apps like Sports, Game, and LG Fitness, and easily control everything with a remote. The 3-side narrow bezel design of the slim white body enhances immersion, while 5Wx2 stereo speakers deliver crystal-clear sound for the ultimate viewing experience.
webOS, Home Office ready without a PC:
webOS enables you to remotely access your PC and Cloud PC via Remote PC. This functionality lets you utilise various home office services, including video conferencing and cloud-based applications, all without a PC.
Game, Jump right into the game:
No need for a gaming console – play games through the LG Smart Monitor. Access cloud games directly from Home and swiftly connect to streaming apps for game content.
Music, Curated to your music tastes:
Immerse yourself in customised music via 5W x 2 stereo speakers. You can search for music easily and access recently-played songs from your streaming services quickly. Also, get popular song recommendations based on your preference
LG Fitness, Personalised home fitness:
Transform your living room into a personal gym with LG Fitness. Enjoy a wide range of workouts, track your progress, and achieve your goals, all from the comfort of your couch
Sports, Follow your sport teams:
Get updated information on your favorite sports teams based on your profile.
Brightness Control, Bright intelligence in any light:
Brightness Control detects light sources in your space and automatically adjusts the screen brightness for crisp and clear visuals, whether it’s day or night.
Dynamic Tone Mapping, Come alive with brightness and contrast:
Enjoy visuals as they were meant to be seen, with Dynamic Tone Mapping adjusting brightness and contrast for optimal detail and realism. Movies and games come alive with rich immersion and consistent quality across all content.
Simple design. Optimise your space, enhance your style:
The 3-side narrow bezel design of the slim white body, combined with the slim and flat stand, blends into your office or home, occupying minimal space. It allows an ideal viewing experience through convenient tilt adjustment.
USB-C. Productivity hub with easy connectivity:
The USB-C port allows for display output, data transfer, and device charging (up to 65W), enabling support for your laptop, all at the same time over a single cable.
AirPlay 2 + Screen Share + Bluetooth, Mirror straight from your devices:
Effortlessly share content from your smart device to the monitor~ with AirPlay 2* (for Apple devices), or Screen Share^ (for Android devices). Connect instantly and enjoy a seamless viewing and audio experience on a larger screen with just a few taps.
LG Switch app, Optimise effortlessly with LG Switch:
The LG Switch app optimises your monitor for both work and life. You can quickly navigate and select smart functions with the keyboard and mouse, while seamlessly switching between your PC and webOS using shortcut keys. Plus, you can easily split the display into up to 6 sections, change the theme design, or launch a video call platform with a mapped hotkey.
Quick Control:
Discover the convenience of Quick Control on the LG Smart Monitor, which provides easy access to menus through simple actions.
Multi ports, A variety of interfaces:
Equipped with 2 x HDMI, 2 x USB-A, and 1 x USB-C ports, our smart monitor ensures seamless connectivity with a wide range of devices. This helps reduce desk clutter and maximises your workspace efficiency.
Specifications:
INFORMATION | |
| Product name | 27U731SA-W |
| year | 2025 |
DISPLAY | |
| Response Time | 5ms (GtG at Faster) |
| Size [Inch] | 27.0 |
| Size [cm] | 68.4 |
| Panel Type | IPS |
| Resolution | 3840 x 2160 |
| Viewing Angle (CR≥10) | 178º(R/L), 178º(U/D) |
| Brightness (Typ.) [cd/m²] | 350 |
| Contrast Ratio (Typ.) | 1000:1 |
| Contrast Ratio (Min.) | 700:1 |
| Color Gamut (Typ.) | DCI-P3 90% |
| Colour Gamut (Min.) | DCI-P3 86% |
| Refresh Rate (Max.) [Hz] | 60 |
| Pixel Pitch [mm] | 0.1554 x 0.1554 |
| Colour Depth (Number of Colours) | 1.07B |
| Aspect Ratio | 16:9 |
CONNECTIVITY | |
| HDMI | YES(2ea) |
| USB-C | YES(1ea |
| USB-C (Power Delivery) | 65W |
| USB-C (Data Transmission) | YES |
| Headphone out | NO |
| Audio In | NO |
| D-Sub | NO |
| Built-in KVM | NO |
| DVI-D | NO |
| Daisy Chain | NO |
| DisplayPort | NO |
| Thunderbolt | NO |
| LAN (RJ-45) | NO |
| Line out | NO |
| SPDIF out (Optical Digital Audio Out) | NO |
| USB Downstream Port | YES (USB-A, 2ea) |
| USB Upstream Port | YES (USB-C, 1ea) |
FEATURES | |
| HD 10 | YES |
| Crosshair | NO |
| Dynamic Action Sync | NO |
| Flicker Safe | NO |
| Colour Weakness | NO |
| Smart Energy Saving | YES |
| Super Resolution+ | NO |
| Auto Input Switch | NO |
| AMD FreeSync™ | NO |
| Auto Brightness | NO |
| Colour Calibrated in Factory | NO |
| NVIDIA G-Sync™ | NO |
| HW Calibration | NO |
| VESA DisplayHDR™ | NO |
| Motion Blur Reduction Tech. | NO |
| RGB LED Lighting | NO |
| Camera | NO |
| FPS Counter | NO |
MECHANICAL | |
| Display Position Adjustments | Tilt |
| Wall Mountable [mm] | 100 x 100 |
POWER | |
| AC Input | 100~240Vac, 50/60Hz |
| Power Consumption (DC Off) | Less than 0.5W |
| Power Consumption (Sleep Mode) | Less than 0.5W |
| Type | External Power(Adapter) |
DIMENSIONS/WEIGHTS | |
| Weight in Shipping [kg] | 8.05kg |
| Dimension without Stand (W x H x D) [mm] | 613.2 x 372.6 x 45.6
|
| Dimension with Stand (W x H x D) [mm] | 613.2 x 452 x 209.9 |
| Weight without Stand [kg] | 4.55kg |
| Weight with Stand [kg] | 5.85kg |
ACCESSORY | |
| HDMI | YES |
| Remote Controller | YES (Slim Remote) |
| USB-C | YES (Korea) / NO (Overseas) |
| USB A to B | NO |
| DVI-D | NO |
| D-Sub | NO |
SOUND | |
| Bluetooth Connectivity | YES |
| Maxx Audio | NO |
| Rich Bass | NO |
| Speaker | 5W x2 |
SMART FEATURES | |
| Magic Remote Control | NO |
| Wi-Fi | YES
|
SW APPLICATION | |
| Dual Controller | NO |
| LG Calibration Studio (True Colour Pro) | NO |
| OnScreen Control (LG Screen Manager) | NO |
| LG UltraGear™ Studio | NO |
Additional information
| Brand | |
|---|---|
| Monitors Type |
UHD |
| Screen Size |
27" |
| Screen Resolution |
3840 x 2160 |
| Warranty |
3 Years |
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